<H1> Search Engine Land is the most helpful authority on SEO and PPC today. </H1> |
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Make 2024 the year you take home the highest honor in search
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5 alternatives to the missing Page Timings report in GA4
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Dominate search results with your SEO dream team
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7 ways to elevate your responsive search ads
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How to set and manage PPC expectations for teams and stakeholders
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Comarch holds new webinar – Top loyalty trends: Industry-specific ideas 2024
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meta could launch Threads ads this year
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Brave Search unveils AI answer engine
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Tracking in 2024: Where we are and how to prep
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How to survive the search results when you’re using AI tools for content
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U.S. search ad revenues hit record $88.8 billion in 2023
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YouTube escalates war on ad blockers
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Google AdSense launches new Ad Intents format for Auto ads
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Google Discover optimization: A complete guide
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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
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Google Search Console security update improves management of ownership tokens
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Exclusive keynotes, expert-level sessions, live Q&A and more: Preview the SMX Advanced agenda
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Oh, Brother: The Verge games Google again for ‘best printer 2024’
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Upgrade your paid search strategy with Connected TV
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Google: Ad Strength not used in Ad Rank
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Google Demand Gen advertisers get generative image tools
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4 under-utilized SEO research approaches to tackle in 2024
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What to do when Google changes your GBP information
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What does ‘Real-Time Marketing’ really mean?
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How to harness the power of brand mentions across the search universe
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Writing people-first content: A process and template
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TikTok testing virtual influencers for video ads
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Chase launches first bank-led media network
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The latest jobs in search marketing
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How advertisers can capitalize on vertical video
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How the Google-Reddit partnership impacts brand management
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Google structured data carousels (beta) clarified for summary pages
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Google CEO on the evolution of Search and SGE
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TikTok launches enhanced ad placement controls
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Google testing People Also Consider label on branded search ads
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The Performance Max playbook: Best practices and emerging tactics for 2024
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Advanced Google Ads tracking for local service companies
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meta advertisers claim sales are down and costs are up due to glitchy automated system
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Google updates Merchant Center product data specifications
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B2B audience targeting: meta Ads as an alternative to LinkedIn
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<H3> Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer </H3> |
Social
Social Data
Cost and overhead previously rendered this semi-public form of communication unfeasible.
But advances in social networking technology from 2004-2010 has made broader concepts of sharing possible.